Today i started working on my audience research. I collected all my questionnaire results which i made for the audience, so i could be more informed on their likes and dislikes which will help me produce my work.
I summed up the results and found out what will be successful and unsuccessful with my audience.
From both my questionnaires I found out that the most effective/most popular form of advertising is television advertising and people would like to see more television sixth form adverts. I will therefore try and make a successful television advertisement.
The results show that I should make the advertisements equally informative and entertaining.
The least effective form of advertising for sixth form/colleges was radio because there either weren’t any for the colleges the audience were looking at or because they were not visual so didn’t get there attention well enough. So if I was to make a radio advertisement I would need to make sure I catch the audience’s attention by using upbeat music, catchy jingle and strong friendly voices.
From the audiences opinions I need to make sure I include, colour, images, liveliness, upbeat, music, fun, entertainment and information in order to make a successful advertisement.
I also found that a lot of the college/ sixth form advertisements are leaflets or websites. These were the ones which most people had looked at because they were the most available forms of advertising and do include a lot of information however the audience would like to see more interesting forms of advertising which will entertain them more such as television adverts.
I held a focus group with some sixthformers both sexes as i though this was a good audience as they had experienced looking at college advertisments so they could tell what worked well and what didn't. In the focus group we talked about how effective the different forms of advertising were. Most people agreed that Television/DVD is an effective form of advertising because it is visual, entertaining, and informative and includes music. The members of the group all agreed that when they were looking at advertisements they would have liked to see more television adverts.
We agreed that leaflets are useful and informative but this is maybe more for the parents as it doesn’t appeal as much to the students as they want something more entertaining. Images and colour and informal writing is important for this to keep it appealing and attractive.
Radio advertising was also another form that was quite popular because radio is a type of media that is used quite a lot in different places such as in cars, homes, work so this is a good way of getting the audiences attention. Also we agreed the jingles are catchy and even though they may be cheesy they stick in peoples heads and make the atmosphere seems more fun and friendly rather then too serious.
We also agreed that we have to balance out the information and the entertainment so that I have advertisements that are entertaining and appeal to the audience but also tell them about the college and courses as this is very important.
I think the focus group was very useful because I got opinions from different people so now I have a better idea of what people would like to see in the advertisements.
If I could improve the focus group I would have included some year 11’s to see what they would like to see in the adverts as it is aimed at a year 11 audience.
