Friday
Wednesday 7th october
From my audience questionnaire to anaylse the modifications i made to my radio advert, 100% of the audience thought that the advert was noticeably shorter. The audience thought that the changes had made an improvement and made the advert more effective and nearer to the length of a typical radio advert. 100% of the audience thought the final result was more successful.
Thursday
Monday 5th october
I wrote up my final modifications to show what i had changed and why
I then created an audience questionnaire for my final products which i had made modifications to.
Audience questionnaire..
1. Is the radio advert noticeably shorter?
2. Even though the advert is still longer than a typical radio advert, has the changes made an improvement of the final product? How?
3. Do you think the final result is more successful?
I handed this questionnaire out to the same people who gave me audience feedback on my products before, so they could anaylse the changes.
I then created an audience questionnaire for my final products which i had made modifications to.
Audience questionnaire..
1. Is the radio advert noticeably shorter?
2. Even though the advert is still longer than a typical radio advert, has the changes made an improvement of the final product? How?
3. Do you think the final result is more successful?
I handed this questionnaire out to the same people who gave me audience feedback on my products before, so they could anaylse the changes.
Monday 21 september
I decided to make some changes to my final products. The product i decided to make modification on was my radio advert as from my the audience, client and my own views, there were some improvements which could be made. The issue with my radio advert is that the length is to long and is not the length of a typical radio advert, being about a minute. I therefore looked at my advert to see which parts i could cut down. As all the information i used was relevant and important it was hard to cut some parts out. However i managed to get the length down to 50 seconds. Although the typical length of a radio advert is 30 seconds, 50 was the closest i could get to. I now know for next time that i need to do more thorough planning for example timing the script.
Sunday
Wenesday 22nd July
Today is the deadline!!!!
I stuck the last few bits in my portfolio and checked i had everything i needed and made sure my final products were in my portfolio and accessible, for example i burned my radio advert on a disk which i put in my portfolio. Everything was then completed and i was happy i had met the deadline and was satisfied which my completed work.
This project was not an easy project to do but i think i have benefited from it a lot and it has shown me how to completed a commission.
I stuck the last few bits in my portfolio and checked i had everything i needed and made sure my final products were in my portfolio and accessible, for example i burned my radio advert on a disk which i put in my portfolio. Everything was then completed and i was happy i had met the deadline and was satisfied which my completed work.
This project was not an easy project to do but i think i have benefited from it a lot and it has shown me how to completed a commission.
Final Products
WEBSITE : www.sofiax.350.com
POSTER:
Tuesday 21st July
I wrote my self evaluation. I included how all the stages of the process of commission went and the final result I wrote it in as much detail as i could!
I then wrote a summary and explained how commissions might further a career in the creative and media sectors and how i would go about getting more clients.
I then wrote a summary and explained how commissions might further a career in the creative and media sectors and how i would go about getting more clients.
Monday 20th July
I had my final meeting today with my client and it went well!! He liked my final products and he sent me an email of his feedback after the meeting. He said that overall it was a good response to the commission brief. My website recieved the best feedback and there were no suggestions for improvement.
Friday 10th July
I arranged a meeting with my client for the 20th July to show him my final products. In the meantime i will be working on my portfolio making sure everything i need is in there and making sure i explain what i am doing.
Wednesday 8th July
I wrote an account of the process of making the products. I explained the order of what i did, why i did things and how i did them
I then created a health and safety sheet showing i stuck to health and safety regulations throughout the production process.
I then created a health and safety sheet showing i stuck to health and safety regulations throughout the production process.
Monday 6th July
I have been working on my portfolio making sure i have evrything to put in so that i dont leave it till last minute! I will continue working on this as i go along.
Wednesday 1st june
I analysed my results and made graphs and a summary of the feedback.
From my audience questionnaire, most people thought that the poster was effective and unique and good use of colours and information. The most frequent improvement idea was for having a colour in the background . For my radio advert, 100% of the audience thought the music worked well. The majority said that it makes them want to listen to the advert. Most of the audience said that the information i used was relevant however they thought that there was a bit too much information, making the advert a too long.
My website received the best feedback and the audience thought it was attractive and professional They thought the use of colours layout and information as good and the website was easy to navigate.
The audience all thought that as a multi-media package to advertise the sixth form my products worked well, although some being more effective than others such as the website and poster compared to the radio.
Overall i received good feedback and the audience seemed to think the website was the most successful product.
From my audience questionnaire, most people thought that the poster was effective and unique and good use of colours and information. The most frequent improvement idea was for having a colour in the background . For my radio advert, 100% of the audience thought the music worked well. The majority said that it makes them want to listen to the advert. Most of the audience said that the information i used was relevant however they thought that there was a bit too much information, making the advert a too long.
My website received the best feedback and the audience thought it was attractive and professional They thought the use of colours layout and information as good and the website was easy to navigate.
The audience all thought that as a multi-media package to advertise the sixth form my products worked well, although some being more effective than others such as the website and poster compared to the radio.
Overall i received good feedback and the audience seemed to think the website was the most successful product.
Monday 29th June
I completed my radio advert. I felt like this was the weakest product i had made and didnt think it worked aswell as the others.
I had now finished my 3 products so before i showed my client i wanted to get some audience feedback first. I produced a questinnaire asking questions on all 3 of my products.
I had now finished my 3 products so before i showed my client i wanted to get some audience feedback first. I produced a questinnaire asking questions on all 3 of my products.
Friday 26th June
I am now working on producing my radio advert. This was not as hard as the other products to make but i struggled on making it sound professional. I got the people to read my script and edited all the clips together. I added the music making sure i adjust the volume when needed. I also created the jingle using people to say the slogan. I mainly stuck to my script however i had to cut some parts out as it was too long.
Wednesday 24th June
I added my slideshows onto my website and these took quite long to make as i had to select lots of suitable images together and make the slideshow on a website i found for making them. I think they make the website more lively and work well for the audience. I checked everthing worked on my website and then i was finally finished!
Monday 22nd june
I have now nearly finished my website. I have created each page putting the information and images on and using the same theme and colours throughout the website. I made the buttons link to the pages correctly so it is easy for the audience to navigate.
Lastly as i did not make a video clip for my website due to lack of time, so i decide to make some slide shows so the audience can get a taste of what the sixth form is like.
Lastly as i did not make a video clip for my website due to lack of time, so i decide to make some slide shows so the audience can get a taste of what the sixth form is like.
Wednesday 17th June
I chose a layout according to my draft however this layout didnt look as good as i had expected on the real product so i chose a more suitable one. I used a light creamy background and used the blue and purple colours linking to the logo and school colours. These colours looked more professional and suited the target audience well. I added an introduction to the homepage of my website, eventhough i did not plan to after reesearching other sixth form and college websites they all included an introduction. I added the images on and it was difficult getting some of them positioned in the right place. I had difficulties linking the images to other pages however i managed to do this succesfully after lots of patience!
Tuesday 16th June
I decided the next product i was going to create was my website as this was quite hard and would take a while to do. I started to make my website on the website i had chosen to make it on. However i was having problems with it and couldnt do some of the stuff i wanted to do and this limited what i could do on my website. I then researched into more website making sites and found a much better one; www.350.com. This website was much easier to use and allowed me to do much more.
I started on the front page first. Firstly i created a banner on photoshop which included the title, logo, images and slogan. i would use this at the top of each page. The banner was difficult to make and as i hadnt planned to do one i had to improvise and choose colours which would work.
I started on the front page first. Firstly i created a banner on photoshop which included the title, logo, images and slogan. i would use this at the top of each page. The banner was difficult to make and as i hadnt planned to do one i had to improvise and choose colours which would work.
Monday 15th June
After working a couple of hours each night i finally finished my poster! I added the title, slogan and school information in the spiral. This was difficult as the writing had to curve in the way of the spiral. I also changed some of the positioning of the writing then in my draft. I also didn't add as much images and writing as i had planned because it would have been too crowded and confusing. I also put the logo in the middle of the spiral as i thought this was an important feature so it should be more noticeable.
In my draft i had planned to have a black background, however when doing this on my final product it didn't look right, therefore i used a white background as the everything stood out well against it.
We did some audience feedback and looked at each others posters and gave positive and negative feedback. Overall my feedback was very good and there were a few suggestions on how to improve it. One of the negative point of my poster was that the background was a bit plain and needed some colour. Someone suggested a border round the page. I added this onto my poster and found it completed the poster and made it look a lot better and more professional.
So the audience feedback helped a lot!
In my draft i had planned to have a black background, however when doing this on my final product it didn't look right, therefore i used a white background as the everything stood out well against it.
We did some audience feedback and looked at each others posters and gave positive and negative feedback. Overall my feedback was very good and there were a few suggestions on how to improve it. One of the negative point of my poster was that the background was a bit plain and needed some colour. Someone suggested a border round the page. I added this onto my poster and found it completed the poster and made it look a lot better and more professional.
So the audience feedback helped a lot!
Wednesday 10th June
I started to add all the pictures inside of the spiral. This was also very difficult and i had to use a special photoshop programme to do this. I had to cut the images perfectly so they fit together and in the spiral. This took a lot of time and patience!
Monday 8th June
I am back from study leave and now i will start producing my final products. I am starting with my poster. It was hard approaching my poster as although i knew it wouldn't be very easy to produce it was harder than i thought! It was difficult to make the spiral and in the end find the nest solution was making the dimensions on exel which then produced a spiral which i could use on my poster.
Friday 8th May
My drafts for each product are now all completed. When we come back to sixth form from study leave i will then start to produce my final products.
Wednesday 29th April
I started working on my website drafts. This took the longest to produce as had to design every page of the website and include all the information and images on each page. I also planned to include a small video clip on my website so i had to story board this.
Monday 27th
I completed my poster draft and started working on my radio advert. I produced a script and included the song i was using. I also planned my jingle and decided the different people that will say each part of the slogan. It was hard to write the script as i didn't want to include to much information, but i wanted to include enough.
Friday 24th April
I began to start designing the draft for my poster. I had chosen to do the spiral design as the client agreed this was the best idea and it was different to basic poster designs. I made the draft by hand and included all the colours and features i wanted on my poster.
Wednesday 22nd April
I had my meeting with my client today and it went very well. I showed him my different ideas and he seemed to be pleased with them and was clear on the ideas he liked best. I made some notes on the meeting and asked some questions which i wanted to find out.
For my poster, my client preferred the spiral design as he said it was more unique and thought would work well in the message i was trying to convey.
My client liked the idea of the website with a lack background as it was simple but effective.
He also liked my radio advert ideas and thought my ideas for the music as good and i should experiment with these. He also thought the information and the style i was going to use was relevant.
After getting good and clear feedback, i was ready to start my drafts.
For my poster, my client preferred the spiral design as he said it was more unique and thought would work well in the message i was trying to convey.
My client liked the idea of the website with a lack background as it was simple but effective.
He also liked my radio advert ideas and thought my ideas for the music as good and i should experiment with these. He also thought the information and the style i was going to use was relevant.
After getting good and clear feedback, i was ready to start my drafts.
Friday 17th April
I completed my proposal for my client. I emailed him to arrange a meeting with him for next wednesday.
Wednesday 8th April
I carried on working on my proposal today and worked on designing my different poster ideas. This was difficult to do as i was trying to come up with unique ideas that would interest the audience. I came up woth a spiral design which seemed like a good idea however i was aware that this may be difficult to produce as a final product.
Friday
Monday 6th April
I chose my final forms of advertisements i was going to produce; Radio, poster and website.
I created a proposal for my client to show him my ideas.
I included my information on the budgeting i had researched and the best budgets i found which i would use for my radio, poster and website.
In my proposal I showed my initial ideas for each product. I included a few different poster and website ideas so my client could chose which he liked best and would work well. I explained what i was doing in my radio advert, how long it will be, music i was planning on using and other features i wanted to include.
My proposal was quite detailed so the client had enough information.
In my proposal I showed my initial ideas for each product. I included a few different poster and website ideas so my client could chose which he liked best and would work well. I explained what i was doing in my radio advert, how long it will be, music i was planning on using and other features i wanted to include.
My proposal was quite detailed so the client had enough information.
Friday 3rd april
I started my research on budgeting. This research was important as when using any form of marketing to advertise you need to consider your budget. Budgeting can be very expensive particularly television advertising. I researched budgeting for posters and leaflets. I found the the best budget for posters at alocalprinter.com which costs £105 to print 500 leaflets.
I researched budgeting for radio adverts and phoned two different radio stations: Galaxy and BRMB. They both said that on average a 30 second radio advert would range between £500 - 800 depending on what time of day the advert was played at and how often it is played.
I also researched television advertising and found different costs for different times and channels.
I then researched sites to make a website on and i found a few different ones which did not charge . I chose webs.com as after looking at the different sites this seemed the most efficient and easiest to use. I researched television, radio, poster, and website as these are the forms of advertisements i was looking to produce.
Wednesday 1st April
I created an audience profile from my audience research to show a typical target audience for my commission.
I also started working on a presentation which we had to pitch to the rest of the group. The presentation included Psychographic and demographic information, Audience theories such as the hypodermic needle theory and uses of gratifications theory. I also included the different forms of advertising and what was the most popular and successful. I included a bit about my audience research and some of the elements i would include in my products.
(see journal for presentation)
Monday 30th March
Today i started working on my audience research. I collected all my questionnaire results which i made for the audience, so i could be more informed on their likes and dislikes which will help me produce my work.
I summed up the results and found out what will be successful and unsuccessful with my audience.
From both my questionnaires I found out that the most effective/most popular form of advertising is television advertising and people would like to see more television sixth form adverts. I will therefore try and make a successful television advertisement.
The results show that I should make the advertisements equally informative and entertaining.
The least effective form of advertising for sixth form/colleges was radio because there either weren’t any for the colleges the audience were looking at or because they were not visual so didn’t get there attention well enough. So if I was to make a radio advertisement I would need to make sure I catch the audience’s attention by using upbeat music, catchy jingle and strong friendly voices.
From the audiences opinions I need to make sure I include, colour, images, liveliness, upbeat, music, fun, entertainment and information in order to make a successful advertisement.
I also found that a lot of the college/ sixth form advertisements are leaflets or websites. These were the ones which most people had looked at because they were the most available forms of advertising and do include a lot of information however the audience would like to see more interesting forms of advertising which will entertain them more such as television adverts.
I held a focus group with some sixthformers both sexes as i though this was a good audience as they had experienced looking at college advertisments so they could tell what worked well and what didn't. In the focus group we talked about how effective the different forms of advertising were. Most people agreed that Television/DVD is an effective form of advertising because it is visual, entertaining, and informative and includes music. The members of the group all agreed that when they were looking at advertisements they would have liked to see more television adverts.
We agreed that leaflets are useful and informative but this is maybe more for the parents as it doesn’t appeal as much to the students as they want something more entertaining. Images and colour and informal writing is important for this to keep it appealing and attractive.
Radio advertising was also another form that was quite popular because radio is a type of media that is used quite a lot in different places such as in cars, homes, work so this is a good way of getting the audiences attention. Also we agreed the jingles are catchy and even though they may be cheesy they stick in peoples heads and make the atmosphere seems more fun and friendly rather then too serious.
We also agreed that we have to balance out the information and the entertainment so that I have advertisements that are entertaining and appeal to the audience but also tell them about the college and courses as this is very important.
I think the focus group was very useful because I got opinions from different people so now I have a better idea of what people would like to see in the advertisements.
If I could improve the focus group I would have included some year 11’s to see what they would like to see in the adverts as it is aimed at a year 11 audience.
I summed up the results and found out what will be successful and unsuccessful with my audience.
From both my questionnaires I found out that the most effective/most popular form of advertising is television advertising and people would like to see more television sixth form adverts. I will therefore try and make a successful television advertisement.
The results show that I should make the advertisements equally informative and entertaining.
The least effective form of advertising for sixth form/colleges was radio because there either weren’t any for the colleges the audience were looking at or because they were not visual so didn’t get there attention well enough. So if I was to make a radio advertisement I would need to make sure I catch the audience’s attention by using upbeat music, catchy jingle and strong friendly voices.
From the audiences opinions I need to make sure I include, colour, images, liveliness, upbeat, music, fun, entertainment and information in order to make a successful advertisement.
I also found that a lot of the college/ sixth form advertisements are leaflets or websites. These were the ones which most people had looked at because they were the most available forms of advertising and do include a lot of information however the audience would like to see more interesting forms of advertising which will entertain them more such as television adverts.
I held a focus group with some sixthformers both sexes as i though this was a good audience as they had experienced looking at college advertisments so they could tell what worked well and what didn't. In the focus group we talked about how effective the different forms of advertising were. Most people agreed that Television/DVD is an effective form of advertising because it is visual, entertaining, and informative and includes music. The members of the group all agreed that when they were looking at advertisements they would have liked to see more television adverts.
We agreed that leaflets are useful and informative but this is maybe more for the parents as it doesn’t appeal as much to the students as they want something more entertaining. Images and colour and informal writing is important for this to keep it appealing and attractive.
Radio advertising was also another form that was quite popular because radio is a type of media that is used quite a lot in different places such as in cars, homes, work so this is a good way of getting the audiences attention. Also we agreed the jingles are catchy and even though they may be cheesy they stick in peoples heads and make the atmosphere seems more fun and friendly rather then too serious.
We also agreed that we have to balance out the information and the entertainment so that I have advertisements that are entertaining and appeal to the audience but also tell them about the college and courses as this is very important.
I think the focus group was very useful because I got opinions from different people so now I have a better idea of what people would like to see in the advertisements.
If I could improve the focus group I would have included some year 11’s to see what they would like to see in the adverts as it is aimed at a year 11 audience.
Monday
Monday 16th March
Today i finished my audience questionnaire so i can now give it out and get results back.
For my audience research we have to do a focus group. I researched into this and found out exactlt what it was. ( a meeting with a group of people to discuss their attitude towards the product or idea)
Next i need to plan who im going to include in my focus group, where i will do it and when, considering this needs to be completed by friday!
For my audience research we have to do a focus group. I researched into this and found out exactlt what it was. ( a meeting with a group of people to discuss their attitude towards the product or idea)
Next i need to plan who im going to include in my focus group, where i will do it and when, considering this needs to be completed by friday!
Friday 13th March
I started doing my audience research. Firstly i researched physcographic and demographic information.
Psychographic Information…
Classifying customers by their attitudes and values.
Psychographic variables are any attributes, relating to personality, values, attitudes, interests or lifestyles
Once knowing this advertisers can make a psychographic profile, which are used in the market segmentation, this helps them grab the audiences attention
Analysis of consumer lifestyle to create a detailed customer profile. Market researchers conduct psychographic research by asking consumers to agree disagree with activities, interests, opinions statements. Results of this exercise are combined with geographic and demographic characteristics to develop a more ‘lifelike’ portrait of the targeted consumer segment.
Demographic Information…
Research into race, disabilities, age, income, mobility, educational attainment, home ownership, employment status and even location.
The information is used in economic and marketing research.
Marketers typically combine several variables to define a demographic profile. A demographic profile provides enough information about the member of the group to create a mental picture.
The four types demographics in marketing are age, gender, race and income level.
This information is important to know as i know what information i need, to gain my audience. I can use research to find out their common interests, personalities and lifestyles as well as their gender race etc. From research i can create a picture of a typical member of my audience.
I then started making a questionnaire so i can ask my audience and find out what will work best when making my advertisements. I will ask students in year 11 who are going to sixth form next year and i will also ask sixth form students as they can say what their opinions on sixth form advertisements and what worked well for them.
Audience Questionnaire 1...
1. Male or female? Please Circle.
2. How old are you? Please Circle.
14 15 16
3. What do you think is the most effective form of advertising?
Radio
Television
Poster
Leaflet
Internet
4. What advertising would you be the most interested in if you were looking at joining sixth form/colleges? __________________________________________________________________________________________________________________________________________________________________________________
5. Is there any particular feature which is effective in advertising? E.g. colour, animation, camera shots etc. __________________________________________________________________________________________________________________________________________________________________________________
6. What would you like to see on the advertisements? ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
7. Would you want the advertisement to be more entertaining or informative or both? __________________________________________________________________________________
8. What do you think is the most important thing to include in when advertising? _________________________________________________________________________________________________________________________________________________________________________________
9. Is there an advert that is particularly effective to you? Please state and why?
__________________________________________________________________________________________________________________________________________________________________________________________
Audience Questionnaire 2...
1. Male or female? Please circle.
Male
Female
2. How old are you?
16
17
18+
3. What types of advertisements did you look at while looking for sixth form/colleges? __________________________________________________________________________________________________________________________________________________________________________________
4. Did you look at different types of advertising? ________________________________________________________________________________________
5. Which type of advertising did you find the most effective?
Radio
Television
Poster
Leaflet
Internet
Other. Please state.
6. Why did you find this effective? ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
7. What in particular drew you most to the advertisement? ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
8. Was there a particular advertisement technique that you think worked for you? E.g. colour, layout etc. __________________________________________________________________________________________________________________________________________________________________________________
9. What type of advertisement did you find the least effective? _________________________________________________________________________________________
10. Why? ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
11. If you were to suggest an effective advertisement form and/or feature for a new advertisement for sixth form, what would this be? ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Psychographic Information…
Classifying customers by their attitudes and values.
Psychographic variables are any attributes, relating to personality, values, attitudes, interests or lifestyles
Once knowing this advertisers can make a psychographic profile, which are used in the market segmentation, this helps them grab the audiences attention
Analysis of consumer lifestyle to create a detailed customer profile. Market researchers conduct psychographic research by asking consumers to agree disagree with activities, interests, opinions statements. Results of this exercise are combined with geographic and demographic characteristics to develop a more ‘lifelike’ portrait of the targeted consumer segment.
Demographic Information…
Research into race, disabilities, age, income, mobility, educational attainment, home ownership, employment status and even location.
The information is used in economic and marketing research.
Marketers typically combine several variables to define a demographic profile. A demographic profile provides enough information about the member of the group to create a mental picture.
The four types demographics in marketing are age, gender, race and income level.
This information is important to know as i know what information i need, to gain my audience. I can use research to find out their common interests, personalities and lifestyles as well as their gender race etc. From research i can create a picture of a typical member of my audience.
I then started making a questionnaire so i can ask my audience and find out what will work best when making my advertisements. I will ask students in year 11 who are going to sixth form next year and i will also ask sixth form students as they can say what their opinions on sixth form advertisements and what worked well for them.
Audience Questionnaire 1...
1. Male or female? Please Circle.
2. How old are you? Please Circle.
14 15 16
3. What do you think is the most effective form of advertising?
Radio
Television
Poster
Leaflet
Internet
4. What advertising would you be the most interested in if you were looking at joining sixth form/colleges? __________________________________________________________________________________________________________________________________________________________________________________
5. Is there any particular feature which is effective in advertising? E.g. colour, animation, camera shots etc. __________________________________________________________________________________________________________________________________________________________________________________
6. What would you like to see on the advertisements? ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
7. Would you want the advertisement to be more entertaining or informative or both? __________________________________________________________________________________
8. What do you think is the most important thing to include in when advertising? _________________________________________________________________________________________________________________________________________________________________________________
9. Is there an advert that is particularly effective to you? Please state and why?
__________________________________________________________________________________________________________________________________________________________________________________________
Audience Questionnaire 2...
1. Male or female? Please circle.
Male
Female
2. How old are you?
16
17
18+
3. What types of advertisements did you look at while looking for sixth form/colleges? __________________________________________________________________________________________________________________________________________________________________________________
4. Did you look at different types of advertising? ________________________________________________________________________________________
5. Which type of advertising did you find the most effective?
Radio
Television
Poster
Leaflet
Internet
Other. Please state.
6. Why did you find this effective? ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
7. What in particular drew you most to the advertisement? ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
8. Was there a particular advertisement technique that you think worked for you? E.g. colour, layout etc. __________________________________________________________________________________________________________________________________________________________________________________
9. What type of advertisement did you find the least effective? _________________________________________________________________________________________
10. Why? ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
11. If you were to suggest an effective advertisement form and/or feature for a new advertisement for sixth form, what would this be? ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Thursday 12th March
we started to research on what advertisements are out there for sixth form and colleges. I phoned up some colleges(Bournville and Solihull) to get leaflets and information sent to me so i could see the types of leaflets they have and see what works well and compare them to others. This helps so i can have an idea of the types of advertisements they use for colleges/sixth form.
Monday 9th March
I have finished the research on the history of advertising, BARB and ASA. I also did research into each type of advertising including radio, television, Internet, magazine, newspaper and poster.
I started to analyse different forms of advertising. I analysed 3 television adverts, 3 radio adverts, 3 poster adverts and 3 Internet adverts. This was took quite long especially the t.v and radio as i had to watch/listen to them many times and try to analyse them in as much detail as possible.
It was important to analyse different types of advertisements so i could see the typical codes & conventions for each type, which would help me later on when producing my products.
I mindmapped the codes & conventions for each type of advertisment so i could see clearly what to include in each type.
I started to analyse different forms of advertising. I analysed 3 television adverts, 3 radio adverts, 3 poster adverts and 3 Internet adverts. This was took quite long especially the t.v and radio as i had to watch/listen to them many times and try to analyse them in as much detail as possible.
It was important to analyse different types of advertisements so i could see the typical codes & conventions for each type, which would help me later on when producing my products.
I mindmapped the codes & conventions for each type of advertisment so i could see clearly what to include in each type.
Wednesday 4th March
We then started doing some research on advertising. I needed to do research on BARB, ASA and the history of advertising. I did this research on the Internet and it took quite a while as i had to read through a lot and put it into my own words.
It is important to know the rules & regulations of advertising as when i produce my own products i need to know what is appropriate and the things i should consider while making them.
It is important to know the rules & regulations of advertising as when i produce my own products i need to know what is appropriate and the things i should consider while making them.
Monday 2nd March
Today we had our meeting with our client! It went well and only lasted about 5 minutes. I asked all the questions that i had prepared and wanted to know so all my questions were answered clearly and i had a better understanding of the commision!
We then started to mindmap some initial ideas on the types of advertising we were going to use. I included radio, dvd, interent,poster and leaflet and wrote some key feautures which i think should be included.
We then started to mindmap some initial ideas on the types of advertising we were going to use. I included radio, dvd, interent,poster and leaflet and wrote some key feautures which i think should be included.
Initial ideas:
Poster -colourful
- informative
- Include images
- Informative
- Friendly
- Interesting
DVD - Interesting
- informative
-include images
- informative
- Friendly
- Interesting
Leaflet - Informative
- Friendly
- Informal
- Colourful
- Include images
- Not too much information all at once
- Different sections
Radio Advert - Upbeat music
- Enthusiastic and entertaining
-Informative but entertaining
- Funny
- Appealing to year 11's
- About 30 seconds
Website - Colourful
- Informative
- Informal
- Interactive
- clips
Sunday
Friday 27th February
Today we carried on with doing some research on other sixth form/college adverts. This is useful as we can see whats out there and what is succesful.
We also started thinking about what questions we were going to ask our client in the meeting we have with him on monday so we knew what we what questions we wanted to ask in order to get the answers so we knew exatctly what the client is looking for.
Lastly i mind mapped some of my initial ideas of commission, to get an idea of how we i am going to advertise. It is useful to have initial ideas to start off with just to get a structure and then later on these ideas can be explanded into more detail.
We also started thinking about what questions we were going to ask our client in the meeting we have with him on monday so we knew what we what questions we wanted to ask in order to get the answers so we knew exatctly what the client is looking for.
Lastly i mind mapped some of my initial ideas of commission, to get an idea of how we i am going to advertise. It is useful to have initial ideas to start off with just to get a structure and then later on these ideas can be explanded into more detail.
Wednesday
Wednesday 25th February
Today we were introduced to our client - Mr Newman. We were told what our task was and made notes on what we needed to know. We then 'unpicked the brief' and wrote the clients name, project title. summary of the brief, what are their ideas for the commission, what the function of the work is for, the intended audience and the constraints. This is our portfolios.
We also started researching other sixthform and colleges adverts to get get some codes and conventions and see what works well and doesnt. This will help us with our advertisements.
I am exited to start this project, it is something new and exiting especially as it will actually get advertised! Also the target audience is year 11's so this is appropriate as we know what appeals to year 11's.
I am concerned that it might be quite hard and lots of thought and research will need to go into it and this will be difficult as we are doing two different projects at the same time.
I hope to achieve a really good, unique advertisement which attracts year 11's to come to the sixth form.
I hope to learn a lot throughout this project such as learning how to use different resources and learning to work independently and managing my time.
In response to the brief i am quite intrigued to make a DVD or radio advert as these sound interesting and fun to do and also i think these will appeal to the audience mostly.
I am going to be as creative as possible in this project using lots of different types of media in order to advertise as best as possible.
I will need a lot of skills for this project for example: filming, editing, music, being creative, time management.
I will have to make sure the project is completed by the end of the summer term (July) so i will make sure i keep on top of my work as i go along and set small deadlines for myself to make sure each task is done.
:)
Monday
Monday 23rd February - Introduction
Today we started a brand new project - COMMISSION
I learned that commission is a project that is given to a company which is completed for a fee.
I am excited to start this new project and we are working independently which means all the work is based on my decisions and work and i do not have to rely on anyone else.
My company name is YANKYPRODUCTIONZ
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